How to Tell a Financial Story

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Financial storytelling is an effective tool for communicating the progress and health of your organization. This method relies on in-depth financial data and advanced financial reporting tools to give executives and others a better understanding of your organization’s financial situation. Financial stories are more interesting and instructive than simply presenting numbers in a spreadsheet. In addition, they avoid the pitfalls of over-stuffing your narrative with irrelevant metrics.

When telling your financial story, you need to start with the end in mind. You need to know what your audience expects from the financial story. This may not always be easy, but it’s essential to set expectations and set benchmarks for success. As long as you’re meeting these expectations, you’ll be well on your way to creating an impactful Financial Story.

A good Financial Story should progress slide by slide and take the audience on a journey of financial understanding. The goal is to help the audience reach conclusions and make actionable steps as a result. You should also avoid over-simplifying financial data and pushing unsubstantiated conclusions. Having a clear goal is crucial for your story to be engaging and effective.

A good Financial Story relies on a variety of design tools, including data visualizations, sections of written explanation, and strategically highlighted information. It guides the audience through the story, ensuring that each point is explained clearly and that it is easy for them to understand. The right presentation is crucial, as bad presentation can sink even the most important story.

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